My blog: Jul 7, 2011

Their own private label clothing company is not as difficult as you might think. I assure you that Volcom, Paul Frank, Hurley and Von Dutch, the mad geniuses of fashion are not founding members. Provided that the following brand you can duplicate their birth to stardom:

1. A decent logo

2. Creative concepts and graphics - Design Talent

3. A unique, blank apparel supplier

4. A decent screen printer

5. A Line Sheet to show potential buyers

6. Sales and promotional talent.

What do you think is most important? Its obviously design talent you say? Are you kidding? You must be joking. Did you just stepped out of the house? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes produce better designs. Also, I think monkeys are more sanitary, but I digress.

# 6 is clearly the most important element. A full line of fashion forward you to create beautiful clothing but if you can pitch it - no one ever see it (except my mom of course). So, unless you want a closet full of your fantastic designs, ask yourself the following two questions:

I can sell?

In other words, I ...... Hit the pavement with my line sheet and I can not walk into every boutique clothing store? Then I would bother the hell out of retail clothing store buyers so that they are 06 Magic (Clothing Convention) to try to squeeze 5 minutes of my time?

I am a professional presentation to a Nordstroms buyer may be able to make?

Can I promote?

I have and creative viral marketing ideas or gureilla kickstart the label?

If the answer to both questions is no - you better get some help. That is, someone passionate for fashion who also funny outgoing phone is great and seems to be aggressive as hell. Lastly, (and superficially) it would help if your sales rep is hot.

I know, how awful to buy so sorry, I have been told nothing about an equal opportunity blog .....:)

That being said, I welcome you the shallow end pool ..... Ie the fashion world.

Good luck with your label!

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Thursday, July 7, 2011

Key to Starting Your Own Clothing Company

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